channel business development
Lead generation and lead qualification require unique skills. The talents needed to consistently find and qualify prospects are very different from those needed to close sales. The key reason our clients seek our help is that their sales representatives and sales management are trained and compensated to focus on closing business. As important as it is to the sales process, most reps do not and usually will not, consistently make the effort to develop new prospects and sales.
Meet with the Right Prospects
We help our clients spend more time meeting with qualified prospects rather than looking for them, or having to qualify them. Lead generation programs are the perfect marketing tool to properly qualify your prospects so your highly skilled, highly paid salespeople are not wasting their valuable time.
Small by Design
If you’re here, you were most likely referred to us. Over 95% of our clients were referred by another client. The sales teams we work with love us and frequently continue working with us even after they move on. We are a small company and we like it that way. We are agile and our management team is personally involved in all of our accounts.
Booking Qualified Meetings
CBD adds significant value to sales organizations by discovering, nurturing and creating sales opportunities. Using proven sales methodologies coupled with best practices, CBD books sales appointments with company executives that truly need the solutions offered by our clients and are in a position to make the decision to move forward. We also take it one step further to make sure that once the meeting happens, nothing falls through the cracks. Nurturing qualified deals through the deal stages results in a more accurate pipeline.
Opportunity Creation
We combine top-down sales methodology with an advanced CRM system to locate, qualify, develop and organize sales appointments for your sales team. We live at the top of the funnel and make sure there are always new prospects flowing in.
Focused Outreach
We help your existing team focus on their key targets, working together with the marketing team to personalize messaging to ensure that it is timely, relevant and effective. It’s harder now than ever to reach prospects. Our persistence and determination is a game changer.
OVERVIEW
Most sales people put off the most important part of the sales process, prospecting.
KARA GRASSO
Business Development Specialist
This month's
TOP PERFORMERS
CBD identifies a list of targets that are likely prospects for your products and services. Through courteous professional probing, CBD engages prospects and sets sales meetings with the appropriate executive. CBD builds comprehensive contact records for qualified sales targets profiling the decision-makers and uncovering short, medium and long-term selling opportunities.
​
Lead generation, as well as lead qualification, require unique skills. The talents needed to consistently find and qualify prospects are very different from those needed to close sales. The key reason our clients seek our help is that their sales representatives and sales management are trained and compensated to focus on closing business. As important as it is to the sales process, most reps do not and usually will not, consistently make the effort to develop new prospects and sales opportunities effectively.
​
We help our clients spend more time meeting with qualified prospects rather than looking for them, or having to qualify them.
​
Lead generation programs are the perfect marketing tool to properly qualify your prospects so your highly skilled, highly paid salespeople are not wasting their valuable time!